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Starting Your Business

Small Business Ambassador

Photo of Lisa Gordon
Lisa Gordon

Lisa Gordon was appointed as Mayor Jerry Sanders’ and the City of San Diego’s Small Business Ambassador in February 2010 to provide targeted outreach services to the City of San Diego’s businesses. In this role, Lisa Gordon serves as a first point of contact for small business inquiries, and collaborates with local, state, and federal governmental agencies and business development and assistance organizations to identify training, technical assistance and counseling services available to small businesses throughout the region. She also participates in business assistance and development seminars and other forums to promote the City’s loan and grant programs, storefront improvement program, and other small business enhancement programs, and responds and makes recommendations on business start-up questions. Lisa Gordon also serves as the Ambassador and staff liaison to the Small Business Advisory Board.

Contact Lisa Gordon by phone at (619) 533-6474 or via email at